Scale in Mexico. Stay in Control.

One accountable partner to launch and grow consumer brands in Mexico. We operate AI-first, with visibility into commercial and operational execution through PULSO™.

Discuss Your Mexico Expansion

Face of a woman with a serene expression with a little facial cream on one of her cheeks, with a light-colored blurred background.

Working with global brands and leading retailers across consumer categories.

Experience, Relationships and Retail Scale.

See How We Operate

Nearly Five Decades of Experience

Decades of local operating knowledge across changing market conditions.

25+ Active Commercial Customers in Mexico

Established customer relationships across retail, wholesale and e-commerce. We build each brand’s channel plan around its category and commercial objectives.

35+ CPG Brands Supported Across Our History

Cumulative company experience across Mexico and other LATAM markets, spanning different categories and stages of growth.

40,200 Stores Across Our Retail Customer Networks

Reference store universe of customer chains in Mexico. Each brand’s rollout depends on category, price point, strategy and retailer approval.

How we measure our retail universe

40,200 is a conservative reference figure for the physical store networks of our retail customers in Mexico. The public counts below total at least 40,213 across their respective reporting dates. They describe chain networks, not a brand’s current distribution or guaranteed listings.

We select the rollout for each brand by category, price point, target consumer, channel strategy and retailer approval.

Sources and reporting dates, reviewed 4 November 2026

Walmart includes Bodega Aurrera, Walmart Express and Sam’s Club. Soriana includes City Club. Each network is counted once. Digital platforms, wholesale customers’ downstream stores and stores outside Mexico are excluded from this reference total.

The 35+ CPG brands figure reflects cumulative company experience across Mexico and other LATAM markets. The 25+ active commercial customers figure refers to current customer relationships in Mexico. Both are company figures confirmed by Gipsy management in November 2026; they are not counts of simultaneous brand mandates or separate retail parent groups.

See How We Operate

AI-First Execution. Human Accountability.

PULSO™, our proprietary platform, connects your team to market execution. AI agents work with sell-in, sell-out and market data from connected sources. Our team decides and remains accountable for local execution.

Visibility into Execution

Track execution and performance using connected data sources. Data coverage and update frequency vary by source.

PULSO dashboard showing sales and operational performance indicators.

PULSO sales dashboard with illustrative sales, sell-through and retail performance data.

Control & Accountability

Maintain strategic oversight while Gipsy takes responsibility for local execution and follow-through.

AI That Works. People Who Answer.

AI monitors, analyzes and prepares the next move. Gipsy's team decides, executes and answers for results.

See how PULSO™ works

One Accountable Partner from Market Entry to Market Growth

Expanding through a local partner should not mean losing control of your brand. Gipsy integrates go-to-market and route-to-market strategy, regulatory compliance, brand development, trade marketing, retail execution, co-packing, logistics, and distribution under one accountable operating model, run on an AI-first operating platform.

Go-to-Market Strategy

Opportunity assessment and launch plans built on local market data and AI analysis.

Regulatory Compliance

Navigate registrations, labeling, product requirements, and compliance obligations with local expertise.

Brand Positioning & Commercial Planning

Translate global brand strategy into a locally relevant commercial plan for Mexico’s consumers, categories, and channels.

Trade Marketing & Retail Execution

Turn the market plan into retail execution through placement, visibility, promotions, and coordinated point-of-sale activity.

Mexico & LATAM Distribution

Demand and inventory planning driven by sell-out data and AI, from warehouse to shelf.

Co-packing & Market Adaptation

Adapt packaging and presentation to local consumer preferences, retailer requirements, and market conditions.

Explore Services

Execution You Can Measure

See how Gipsy helps brands launch, expand retail reach, improve in-market execution, and grow with greater visibility.

Gipsy retail team reviewing Vaseline Mini Jars and Original lip balm sticks on a pharmacy shelf

Success Stories

How We Built the Vaseline Mini Jar Launch in Mexico

A practical look at how pack format, channel selection, trade marketing, distribution, and visibility supported Vaseline Mini Jar in Mexico.

Closed Durex Clásico boxes on charcoal platforms with a shipping carton, against cobalt, coral and yellow planes

Success Stories

What We Learned Launching Durex in Venezuela

What the Durex Venezuela launch teaches about regulatory readiness, channel sequencing, supply, trade execution, and accountability.

View Case Study

What Brand Leaders Say About Gipsy

"Our experience with Gipsy in Mexico has been very positive. From assessing opportunities to implementation and launch, Gipsy has provided strong support, clear guidance, and key performance data, allowing us to make agile, informed decisions at the point of sale. Their expertise in logistics, regulatory compliance, and commercial strategy has enabled us to execute high-quality initiatives efficiently. Together, we’ve advanced our mission of delivering quality products in Mexico and look forward to continued growth with Gipsy."

A. Sotelo

Head of Business Development at Reckitt

"Gipsy has demonstrated exceptional commitment to developing our brands in Mexico. Their focus goes beyond distribution; they actively invest in the brands, driving them to achieve top-ranking positions across various categories. What stands out the most is their talented and dedicated team, who consistently go above and beyond to deliver results. Gipsy is undoubtedly one of my top 10 distributors across Latin America."

P. Hernandez

Head of Marketing LATAM at Unilever International

"It is truly a pleasure to work with Gipsy and a source of pride to witness its remarkable evolution and growth over the years. The company is backed by an exceptional team of professionals, each dedicated to their roles and responsibilities, loyal to their values, and united in pursuing a shared goal: to become the #1 leader in brand development."

H. Nakashima

BDM Mexico at Unilever International

"Gipsy is an agile, pragmatic, and data-driven partner that has positively transformed our seeding business in Mexico. Salomon has built a strong, experienced team that continually challenges us to enhance our processes and adapt effectively to the local market. I’m highly impressed with the market share positions we’ve achieved together in such a short period."

F. Ortiz

Managing Director at Unilever International

"Gipsy's work is impeccable. From the very beginning, their category management, grounded in data and insights, combined with the dedication and support of their team, makes everything easier. At every step, they guide you with the expertise they’ve built over the years, giving you confidence and peace of mind that you’re partnering with a serious and successful company."

J. Diaz

Mexico Sales Director at Edgewell

Market Entry & Distribution Insights

Practical perspectives on go-to-market, regulatory compliance, trade marketing, demand planning, co-packing, logistics, and distribution in Mexico and LATAM.

Vaseline Rosy Lips Mini Jar and Original lip balm under a yellow magnifying glass beside a cobalt retail arch on coral

Market Insights

See How Gipsy Operates