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Built to Operate Markets. Designed for Accountability.
Gipsy is an AI-first market operating partner that helps consumer brands enter and scale in Mexico through local execution, real-time visibility, and clear accountability.
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AI-first. People always.
Your brand. Our team. One shared ambition.
We work alongside consumer brands to build their business in Mexico. Our people connect commercial strategy, retail execution and distribution with local knowledge and clear ownership. We combine that experience with data and AI to turn market information into priorities and action. You stay connected to progress and the next steps for your brand.
Values That Define How We Operate & Our C.O.R.E. Culture
Ownership in Action
We take responsibility, act with urgency, and follow through on commitments.
Operational Excellence
We improve continuously and execute with discipline, accuracy, and care.
Transparent Communication
We communicate directly, share what matters, and address issues early.
One Team, Shared Goals
We align brand and Gipsy teams around clear priorities, responsibilities, and outcomes.
We connect local capability, real-time visibility, and clear ownership. That is how Gipsy helps brands build durable market value.
Built Around Brand Performance
With nearly five decades of operating experience, Gipsy helps international consumer brands translate strategy into execution. Our teams connect commercial planning, retailer access, trade marketing, supply chain, distribution, and performance visibility to build durable market growth. Today, we operate AI-first.
The Team Behind Market Execution
Gipsy’s leadership combines commercial, supply-chain, financial, marketing, and business-intelligence expertise to keep strategy, execution, and accountability connected.
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Salomon Zrihen sets Gipsy’s strategic direction, growth, and AI-first operating model. He focuses the organization on helping consumer brands enter and scale in Mexico through local execution, visibility into execution, and clear accountability. His hands-on leadership connects commercial strategy, technology, distribution, and cross-functional execution.
Alejandro leads supply-chain and distribution execution, coordinating demand planning, inventory, fulfillment, logistics, and retail delivery. His work helps ensure commercial commitments translate into reliable in-market availability and operational follow-through.
Paola leads brand development, go-to-market planning, trade marketing, and locally relevant activation. She helps translate global brand strategy into commercial plans for Mexican consumers, categories, retailers, and channels.
Raymundo leads financial strategy, planning, reporting, risk management, and capital allocation. He helps ensure market-entry and growth plans are commercially disciplined, measurable, and sustainable.
Juan Carlos leads business intelligence and the data layer our AI runs on. He translates market, sales, inventory, and operating signals into actionable visibility for brand and Gipsy teams, supporting better forecasting, faster decisions, and clearer accountability.
What Brand Leaders Say About Gipsy
